As a long serving member of the Chartered Institute of Public Relations and as with most membership organisations we are encouraged to collect CPD points.
With the PR profession, particularly as a business owner, I feel it is important for my clients and potential clients to recognise the importance of continuous development. For me it is more than collecting points – it’s all about learning. We none of us know everything and can never stop learning. Being part of the programme has helped me learn about new developments and trends within our industry and being in a position to weave these into my client’s projects.
When choosing a PR company to work on and within your business it is important to choose someone to like and trust but more importantly know they are on top of their game. I am therefore proud to say that recently I have been awarded Accredited Practitioner status.