0161 210 5155 bridget@limetreepr.co.uk

Communicating with Dyslexic people

If one in ten people in the population are dyslexic then the chances of employing someone with these difficulties is high and will be even higher when considering your customer base. Sometimes it is good to be reminded on how best to communicate with these audiences. Here are some tips on how best to engage them:- WRITING STYLE Use pictures and images instead of words Give words a visual emphasis with flowcharts and mind maps Use short simple sentences in direct style Avoid long sentences of explanation Use active rather than passive voice LAYOUT Align text to the left Preferable to use 1.5 line spacing Use bullet points or numbering like this rather than continuous prose FONT Use plain, evenly spaced font e.g. Sans Serif, Arial, Verdana, Tahoma, Century Gothic or Trebuchet tend to be much easier on the eye Use dark coloured text on a light background Use 12 – 14 point font size HEADINGS & EMPHASIS Italics can be confusing to read Try to avoid underlining text Keep to lower case text avoiding BLOCK capitals where possible By using bold text, text in boxes and borders around text makes things easier MEDIA Avoid using black type on white background Use cream or pastel shade backgrounds instead – these are much easier to read   When printing use paper which is thick enough to prevent other side showing...
How Dyslexia Aware are you?

How Dyslexia Aware are you?

HOW DYSLEXIA-AWARE ARE YOU? Dyslexia Awareness Week is this week. The week when the British Dyslexia Association highlights the difficulties that dyslexic people face every day. The aim of the week is to debunk the myth that dyslexic people just have difficulties with reading and spelling. It’s also about raising awareness of the other difficulties dyslexic people face such as poor short term memory, difficulties with Maths, poor organisational skills but not forgetting the strengths that dyslexia can bring too. This year their campaign is called ‘Making Sense of Dyslexia’. There is a common misconception that dyslexics jumble up their words and are poor at spelling. Having discovered for myself, through my daughter, dyslexics develop clever coping strategies. Many invent clever ways to disguise and deviate from their weaknesses. Considering that 1 in 10 of the population are dyslexic it’s challenging to think how dyslexia friendly many forms of communications are? I thought I’d share some tips:- When producing fliers, posters, newsletters keep the typeface simple. Don’t show off by using different typefaces. Use illustrations and photographs to reinforce your points. When printing double sided, use quality paper. Documents printed off on cheap paper can prove difficult to read. Use pastel coloured paper – this is often easier to read than stark white paper? Consider the layout of text. Using a list of points is easier than continuous prose? Provide video and audio facilities where appropriate. Dyslexia seems to be difficult to identify in the education system. There’s also a lack of specialist teachers to deliver the style of teaching which enables learning therefore many pupils are leaving school...