0161 210 5155 bridget@limetreepr.co.uk

Using Testimonials to Create Stories is Great PR!

Do you ask your clients and customers for a quote after you’ve done a great job for them? Do you actually use this testimonial to endorse a product or service and generate media stories? You may be wondering how that can be done? I use these customer quotes to build a story;  a testimonial on its own doesn’t give any context. By putting the testimonial into context and explaining the circumstances and benefits builds a great case study. This is a great way to get your message into the media as journalists love stories. As with any story these case studies have a beginning middle and end along with a quote to endorse it. Let me explain! When a customer buys from you, there will be buying for a reason.   They will have had a problem, needed a replacement or a solution to their problem or simply wanted to make a purchase because of your reputation. You will have provided a solution or a product that has solved that problem and as a result there will be lots of benefits and (hopefully) a happy customer. The information gathering steps:- Recognising the need Understanding the issues Providing a solution Identifying the Benefits Gaining a customer endorsement Go along and chat. Have an interview.   Snap some photos. Take a film clip, perhaps. Hey presto! You have all the makings of a case study! Now you can approach your chosen media and supply the case study. They will be much more likely to take your article if it comes with a case study. Give it a go or if you’d like some...

Providing the WOW Factor

  This is the seventh in the series of ‘Limetree PR Turns 10’. It’s all about event management and is filmed at the gorgeous George Street Chapel at an event I planned and organised. It’s a busy little film with lots going on! The key to a successful event is in the planning. Meticulous planning looks at every detail and is sure to include a WOW factor. Something which makes the event memorable. There’s lots of pictures of different events I’ve organised. Starting with the international launch of the fire training simulator for Manchester Airport Fire Service to opening recycling plants to organising shop openings, award ceremonies and conferences. If you read the newsletter from last month then the observant ones amongst you will notice it was filmed at the same location. You will see that everyone is having a great time due to the noise level! I make no apologies for this! This is real life, a small window into my working life! If you look closely you may even spot yourself or people that you know!...