Do you ask your clients and customers for a quote after you’ve done a great job for them? Do you actually use this testimonial to endorse a product or service and generate media stories? You may be wondering how that can be done?
I use these customer quotes to build a story; a testimonial on its own doesn’t give any context. By putting the testimonial into context and explaining the circumstances and benefits builds a great case study. This is a great way to get your message into the media as journalists love stories.
As with any story these case studies have a beginning middle and end along with a quote to endorse it.
Let me explain! When a customer buys from you, there will be buying for a reason. They will have had a problem, needed a replacement or a solution to their problem or simply wanted to make a purchase because of your reputation. You will have provided a solution or a product that has solved that problem and as a result there will be lots of benefits and (hopefully) a happy customer.
The information gathering steps:-
- Recognising the need
- Understanding the issues
- Providing a solution
- Identifying the Benefits
- Gaining a customer endorsement
Go along and chat. Have an interview. Snap some photos. Take a film clip, perhaps.
Hey presto! You have all the makings of a case study! Now you can approach your chosen media and supply the case study. They will be much more likely to take your article if it comes with a case study.
Give it a go or if you’d like some help please drop me a line.