0161 210 5155 bridget@limetreepr.co.uk
How’s your Professional Image?

How’s your Professional Image?

It’s World Photography Day so what better time to view your professional image on your social media profiles than today?! This is a task that shouldn’t be forgotten about.  It’s so easy to think when you’ve set up your profiles, chosen your photograph and drafted your bio, that it’s complete. However, it is such a good idea to review and tweak it on a regular basis. Ideally, the photograph you use should be used across all your professional platforms (LinkedIn, Twitter, IG and Facebook) for consistency, so when people search your name they will easily recognise you as they’ve seen you before. Photographs should ideally be shot against a clear background free of clutter and ideally just include a headshot.   Your head should not be adorned with sunglasses or a hat either.  Your clothing should be representative of your industry and therefore you need to be dressed appropriately for your profession or job. Remember your photograph is the first impression a visitor has when looking at your account and so you want to make it count! A photograph is the most important part of your bio.  It should fit in with your brand look and feel.   If you are the business owner, then it is a good idea to be on brand.  E.g., if you have stars in your logo then wear a scarf or top with stars on or if your brand colour is blue then highlight with wearing blue to make you more memorable. Sometimes, it may be appropriate to use a BitMoji.  They can be fun to use as a profile photo but make sure that...
Business Book Reading

Business Book Reading

Don’t you love a good book, particularly a novel where you can get easily lost and find yourself transported to another world for a few hours? I must admit that I’ve never found it easy to read a business book.  I often found them dry and uninspiring.  Perhaps I’ve been reading the wrong books all these years?!! Now that I’m a student on the TechPixies course different books are being recommended to me each week by the TechPixie founder Joy Foster.  She encourages us to read books – she recommends ones that she has read and found inspirational.  Joy runs the Joy Book Club where she interviews authors of great books. A few weeks ago, I joined the Book Club session to listen to Joy interviewing Holly Tucker of ‘Not on the High Street’ fame and author of Do what you LOVE what you do The title of this book is a great motto for entrepreneurs and business owners alike isn’t it? It’s also a great motto for general life. This book has been referred to as a Business Bible with a difference.  Whether you are new to business or been in business for 10 years or more there is something for everyone to learn or align themselves to. I knew I was going to enjoy this interview as it opened up with talk about making everyday count and how by living in gratitude we could all experience abundance in our lives. That sounded pretty wholesome to me so I was hooked! I loved the way that Holly presented herself and how she talked about her business; she came...