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Bridget Batty – Limetree PR
0161 210 5155 bridget@limetreepr.co.uk
Social Media Day

Social Media Day

It’s Social Media Day today Today is Social Media Day!  Yes, there is a day dedicated to celebrating everything social media.  You might be thinking – that’s nothing new – isn’t every day a social media day? Why celebrate Social Media Day? Social media might be ubiquitous now, but it hasn’t always been like this. Social Media Day was first introduced by Mashable, an entertainment and multi-platform media business on 30 June 2010. The purpose of Social Media Day is to celebrate the impact social media has had on worldwide communications.  Let’s be honest here – social media has changed our lives forever – we can now connect with anyone around the world so easily. Today 12 years on social media is not just limited to connecting people on a personal level but professionally too. Different Social Media Platforms Social media started back in 2002 with Friendster then many new platforms have been introduced since.  2003 saw the arrival of  LinkedIn and Facebook in 2004.  UTube in 2005, Twitter in 2006 and WhatsApp in 2009. Then Instagram in 2010 and Snapchat in 2011.  It can be confusing which ones to use and why and I’ve just listed the most popular ones here but there are many more! Social Media for Business The business community have embraced social media, in fact if your business is not using social media, you are certainly lagging behind!   To be honest if you are not using social media strategically either you could be wasting your time and energy too. Social Media has become a profession.  Larger companies not only have Marketing departments they now...
National Freelancers Day

National Freelancers Day

Do you use Freelancers in your business? Apparently 1 in 7 people in the UK are self-employed. There are many reasons why freelancers work in this way.  Self employment is attractive to many for personal reasons, they may have been made redundant, lost their job due to Covid, don’t want to be tied to full time working hours, they may be a carer or be semi-retired, or they may simply feel that they have many skills to offer of variety of people due to their career experience.  The coronavirus outbreak did have a significant impact on the self-employment market but according to ONS the rise in self-employment has increased in the last quarter. Freelancers can be contracted for a defined period, fill a gap as an interim manager or bring expertise as a consultant.  Freelancers can be an attraction to an organisation as they work flexibly to support you and your business. Why use a Marketing Communications Freelancer? Whilst you might have an inhouse Marketing team there may be a weakness in their skillset, long term illness or simply not enough hours in the day to deliver on certain projects. Communications Specialists such as myself:- Bring years of experience Are always build on their skillset by offering the latest thinking Committed to CPD to maintain their learning Bring industry accreditation from CIPR Share wide ranging industry experience Work flexibly as we are used to working in different environments Recommend new thinking Help your existing team think outside of the box Can complement your existing team or work alongside them Project managed an event or standalone project Offer PR expertise...
Do you treat your clients like royalty?

Do you treat your clients like royalty?

Whilst you might not be a royalist you won’t have been able to miss the fact that Her Majesty Queen Elizabeth has just celebrated 70 years on the throne and that we have all been treated to an extra bank holiday to mark the Platinum Jubilee celebrations! I’d like you consider for a moment – do you treat your customers as the most important part of your business?  If so, do you regard them like Kings and Queens? Your clients and customers are the life blood of your business – you wouldn’t have a business without them! Do you ever ask them for feedback?  Yes, you might ask them to fill in a survey or ask them for a review but what then? The reviews come in and some might get posted on your website for people to review, if they find them, or they might get stuck in a folder somewhere? What would happen if one of your customers wrote a glowing review stating exactly what you did for them and how it made them feel and how it has changed their lives?  Wouldn’t that be special? Would you thank them by sending them a card or a gift?  I’m not talking about waiting until Christmas to send them a corporate gift … I’m talking about now! Testimonials are really like gold dust so they should be treated in that way. Perhaps that customer was so happy with the service you gave them they would be happy to share their story with others? There is nothing better than a third party talking about your business and sharing how...
When was the last time you took a photograph?

When was the last time you took a photograph?

I spent last weekend in the Lake District and whilst out on a walk around Bassenthwaite Lake I spotted this tree.  In fact, there were several trees like this lining the edge or our footpath.  It was the root formation that stopped me in my tracks, forcing me to stop to admire how much of the root structure was exposed and so I took the picture as a momento of the day.  I had never seen anything quite like it before! As you probably know, I love trees anyway but normally it is the structure above the ground, the tree shape, the tree trunk, its bark or the shape of the leaves which we admire but never really consider how much of the tree is actually hidden underground. It got me thinking afterwards.  As I studied the picture again, I noticed how strong the roots were, almost like branches underground, how many roots there were and how far they stretched.  It was the root structure that gave the tree such a firm foundation.  There is an analogy here with planning, I thought….. How much planning do we do in our businesses?  Everyone will have a business plan but who has a Communications or Marketing Plan and who has a Social Media Content Plan?  Plans are like roots – they provide us with objectives and targets and essential a map for moving forward and getting messages out there in a planned and cohesive way.   Communications Strategies and Social Media Content Plans should mirror the direction of our business. You will have heard the phrase that a picture speaks a thousand...
How’s your Professional Image?

How’s your Professional Image?

It’s World Photography Day so what better time to view your professional image on your social media profiles than today?! This is a task that shouldn’t be forgotten about.  It’s so easy to think when you’ve set up your profiles, chosen your photograph and drafted your bio, that it’s complete. However, it is such a good idea to review and tweak it on a regular basis. Ideally, the photograph you use should be used across all your professional platforms (LinkedIn, Twitter, IG and Facebook) for consistency, so when people search your name they will easily recognise you as they’ve seen you before. Photographs should ideally be shot against a clear background free of clutter and ideally just include a headshot.   Your head should not be adorned with sunglasses or a hat either.  Your clothing should be representative of your industry and therefore you need to be dressed appropriately for your profession or job. Remember your photograph is the first impression a visitor has when looking at your account and so you want to make it count! A photograph is the most important part of your bio.  It should fit in with your brand look and feel.   If you are the business owner, then it is a good idea to be on brand.  E.g., if you have stars in your logo then wear a scarf or top with stars on or if your brand colour is blue then highlight with wearing blue to make you more memorable. Sometimes, it may be appropriate to use a BitMoji.  They can be fun to use as a profile photo but make sure that...