0161 210 5155 bridget@limetreepr.co.uk
How’s your Professional Image?

How’s your Professional Image?

It’s World Photography Day so what better time to view your professional image on your social media profiles than today?! This is a task that shouldn’t be forgotten about.  It’s so easy to think when you’ve set up your profiles, chosen your photograph and drafted your bio, that it’s complete. However, it is such a good idea to review and tweak it on a regular basis. Ideally, the photograph you use should be used across all your professional platforms (LinkedIn, Twitter, IG and Facebook) for consistency, so when people search your name they will easily recognise you as they’ve seen you before. Photographs should ideally be shot against a clear background free of clutter and ideally just include a headshot.   Your head should not be adorned with sunglasses or a hat either.  Your clothing should be representative of your industry and therefore you need to be dressed appropriately for your profession or job. Remember your photograph is the first impression a visitor has when looking at your account and so you want to make it count! A photograph is the most important part of your bio.  It should fit in with your brand look and feel.   If you are the business owner, then it is a good idea to be on brand.  E.g., if you have stars in your logo then wear a scarf or top with stars on or if your brand colour is blue then highlight with wearing blue to make you more memorable. Sometimes, it may be appropriate to use a BitMoji.  They can be fun to use as a profile photo but make sure that...
Business Book Reading

Business Book Reading

Don’t you love a good book, particularly a novel where you can get easily lost and find yourself transported to another world for a few hours? I must admit that I’ve never found it easy to read a business book.  I often found them dry and uninspiring.  Perhaps I’ve been reading the wrong books all these years?!! Now that I’m a student on the TechPixies course different books are being recommended to me each week by the TechPixie founder Joy Foster.  She encourages us to read books – she recommends ones that she has read and found inspirational.  Joy runs the Joy Book Club where she interviews authors of great books. A few weeks ago, I joined the Book Club session to listen to Joy interviewing Holly Tucker of ‘Not on the High Street’ fame and author of Do what you LOVE what you do The title of this book is a great motto for entrepreneurs and business owners alike isn’t it? It’s also a great motto for general life. This book has been referred to as a Business Bible with a difference.  Whether you are new to business or been in business for 10 years or more there is something for everyone to learn or align themselves to. I knew I was going to enjoy this interview as it opened up with talk about making everyday count and how by living in gratitude we could all experience abundance in our lives. That sounded pretty wholesome to me so I was hooked! I loved the way that Holly presented herself and how she talked about her business; she came...
Volunteers Week

Volunteers Week

WHY VOLUNTEER Starting my PR career in a busy press office for Centrica my manager at the time cajoled me into CIPR membership. (He was the Chair of Yorkshire and Lincolnshire group at the time).  I then spent a couple of years working in the Communications Team for Manchester Airport but due to a company restructuring I left to go freelance and have been an independent PR practitioner ever since. If I am honest, I joined the NW committee to find fellow PR colleagues and possible business opportunities.  I soon discovered that there were plenty of ways to get involved, meet other freelancers who I could collaborate with (some of whom have become lifelong friends) so that’s probably why I’m still volunteering eleven years later! Joining CIPR NorthWest committee I joined the committee after accepting a personal invitation from the secretary who thought it may be a good way of meeting other practitioners. Since then, I have engaged with the group in so many ways. Initially I immersed myself with event management by attending events and joined the PRide subgroup. I’ve carried out most activities including venue liaison, menu tasting, sponsor search, judging national Pride entries and presenting an award on stage on the night. I’ve enjoyed promoting entries and posting on our social media platforms and writing for the regional newsletter too. I initiated school liaison in my area and supported career days by promoting PR as a career option.  I’ve also mentored University PR students by offering work experience and delivering a guest lecture at MMU. I enjoy the comradery of the group, working as a team...
I won SILVER!

I won SILVER!

  Last week I had the honour of receiving a Silver award for Outstanding Independent Practitioner for the North West region at the CIPR Pride Awards 2017. I must admit it took a lot of courage to put myself forward but delighted I did now! The reaction from others has been unbelievable and to be recognised for my work in this way has been confidence boosting to say the least. Working as an independent practitioner can be a lonely scary place at times but I’ve always gained my support through various business networks and my CIPR colleagues. As a member of the CIPR and the North West committee I couldn’t have felt more proud of my profession and honoured to be part of such a wonderful evening. On entering the main room it was hard not to be impressed by the décor and exciting vibe in the air. Mr Wilson’s Second Liners, a vibrant dancing brass band marched around the room as guests found their seats further adding excitement to the atmosphere. Then there was a pub -style quiz to entertain everyone before hearing about Kids Can charity which was supported by a raffle. Of course the awards are meant to be the highlight of the evening but these were preceded by the announcement of the Special Recognition Award. Many of the PR community were affected by the Manchester terror attack in May but it was widely felt that the GMP communications team were at the frontline by supporting victims, families and the wider community. This was clearly felt by everyone in the room as they received their award...

Using Testimonials to Create Stories is Great PR!

Do you ask your clients and customers for a quote after you’ve done a great job for them? Do you actually use this testimonial to endorse a product or service and generate media stories? You may be wondering how that can be done? I use these customer quotes to build a story;  a testimonial on its own doesn’t give any context. By putting the testimonial into context and explaining the circumstances and benefits builds a great case study. This is a great way to get your message into the media as journalists love stories. As with any story these case studies have a beginning middle and end along with a quote to endorse it. Let me explain! When a customer buys from you, there will be buying for a reason.   They will have had a problem, needed a replacement or a solution to their problem or simply wanted to make a purchase because of your reputation. You will have provided a solution or a product that has solved that problem and as a result there will be lots of benefits and (hopefully) a happy customer. The information gathering steps:- Recognising the need Understanding the issues Providing a solution Identifying the Benefits Gaining a customer endorsement Go along and chat. Have an interview.   Snap some photos. Take a film clip, perhaps. Hey presto! You have all the makings of a case study! Now you can approach your chosen media and supply the case study. They will be much more likely to take your article if it comes with a case study. Give it a go or if you’d like some...