0161 210 5155 bridget@limetreepr.co.uk
How’s your Professional Image?

How’s your Professional Image?

It’s World Photography Day so what better time to view your professional image on your social media profiles than today?! This is a task that shouldn’t be forgotten about.  It’s so easy to think when you’ve set up your profiles, chosen your photograph and drafted your bio, that it’s complete. However, it is such a good idea to review and tweak it on a regular basis. Ideally, the photograph you use should be used across all your professional platforms (LinkedIn, Twitter, IG and Facebook) for consistency, so when people search your name they will easily recognise you as they’ve seen you before. Photographs should ideally be shot against a clear background free of clutter and ideally just include a headshot.   Your head should not be adorned with sunglasses or a hat either.  Your clothing should be representative of your industry and therefore you need to be dressed appropriately for your profession or job. Remember your photograph is the first impression a visitor has when looking at your account and so you want to make it count! A photograph is the most important part of your bio.  It should fit in with your brand look and feel.   If you are the business owner, then it is a good idea to be on brand.  E.g., if you have stars in your logo then wear a scarf or top with stars on or if your brand colour is blue then highlight with wearing blue to make you more memorable. Sometimes, it may be appropriate to use a BitMoji.  They can be fun to use as a profile photo but make sure that...
Business Book Reading

Business Book Reading

Don’t you love a good book, particularly a novel where you can get easily lost and find yourself transported to another world for a few hours? I must admit that I’ve never found it easy to read a business book.  I often found them dry and uninspiring.  Perhaps I’ve been reading the wrong books all these years?!! Now that I’m a student on the TechPixies course different books are being recommended to me each week by the TechPixie founder Joy Foster.  She encourages us to read books – she recommends ones that she has read and found inspirational.  Joy runs the Joy Book Club where she interviews authors of great books. A few weeks ago, I joined the Book Club session to listen to Joy interviewing Holly Tucker of ‘Not on the High Street’ fame and author of Do what you LOVE what you do The title of this book is a great motto for entrepreneurs and business owners alike isn’t it? It’s also a great motto for general life. This book has been referred to as a Business Bible with a difference.  Whether you are new to business or been in business for 10 years or more there is something for everyone to learn or align themselves to. I knew I was going to enjoy this interview as it opened up with talk about making everyday count and how by living in gratitude we could all experience abundance in our lives. That sounded pretty wholesome to me so I was hooked! I loved the way that Holly presented herself and how she talked about her business; she came...
Volunteers Week

Volunteers Week

WHY VOLUNTEER Starting my PR career in a busy press office for Centrica my manager at the time cajoled me into CIPR membership. (He was the Chair of Yorkshire and Lincolnshire group at the time).  I then spent a couple of years working in the Communications Team for Manchester Airport but due to a company restructuring I left to go freelance and have been an independent PR practitioner ever since. If I am honest, I joined the NW committee to find fellow PR colleagues and possible business opportunities.  I soon discovered that there were plenty of ways to get involved, meet other freelancers who I could collaborate with (some of whom have become lifelong friends) so that’s probably why I’m still volunteering eleven years later! Joining CIPR NorthWest committee I joined the committee after accepting a personal invitation from the secretary who thought it may be a good way of meeting other practitioners. Since then, I have engaged with the group in so many ways. Initially I immersed myself with event management by attending events and joined the PRide subgroup. I’ve carried out most activities including venue liaison, menu tasting, sponsor search, judging national Pride entries and presenting an award on stage on the night. I’ve enjoyed promoting entries and posting on our social media platforms and writing for the regional newsletter too. I initiated school liaison in my area and supported career days by promoting PR as a career option.  I’ve also mentored University PR students by offering work experience and delivering a guest lecture at MMU. I enjoy the comradery of the group, working as a team...
I won SILVER!

I won SILVER!

  Last week I had the honour of receiving a Silver award for Outstanding Independent Practitioner for the North West region at the CIPR Pride Awards 2017. I must admit it took a lot of courage to put myself forward but delighted I did now! The reaction from others has been unbelievable and to be recognised for my work in this way has been confidence boosting to say the least. Working as an independent practitioner can be a lonely scary place at times but I’ve always gained my support through various business networks and my CIPR colleagues. As a member of the CIPR and the North West committee I couldn’t have felt more proud of my profession and honoured to be part of such a wonderful evening. On entering the main room it was hard not to be impressed by the décor and exciting vibe in the air. Mr Wilson’s Second Liners, a vibrant dancing brass band marched around the room as guests found their seats further adding excitement to the atmosphere. Then there was a pub -style quiz to entertain everyone before hearing about Kids Can charity which was supported by a raffle. Of course the awards are meant to be the highlight of the evening but these were preceded by the announcement of the Special Recognition Award. Many of the PR community were affected by the Manchester terror attack in May but it was widely felt that the GMP communications team were at the frontline by supporting victims, families and the wider community. This was clearly felt by everyone in the room as they received their award...
Award Winner

Award Winner

    I’m so excited to share the good news that one of my clients, who I submitted for the Oldham Business Person of the Year, won in his category last Friday night! Being involved in each stage by researching, interviewing, drafting the content, copy checking and proof reading the application several times to perfect it in readiness for submission to the Oldham Business Awards; I think I was as anxious as Mike was. At each stage of the way, being shortlisted and reaching finalist stage was as nerve racking for me as it was for him! Attending the awards ceremony, listening to the announcements and watching others receive their awards I felt equally nervous. It was a privilege to be there to hear Mike’s name being announced! I felt as if I had won the award, I was that chuffed! Mike Braddock is CEO of PARFAS an integrated security monitoring company who provide installation services and operate their own Category 2 BS5797 approved alarm receiving centre operating 24/7, 365 days a year. What amazing PR for...
10 FINALISTS but only ONE winner!

10 FINALISTS but only ONE winner!

The final stages of The Pitch film competition sees 10 finalists being invited to Pinewood Studios for the weekend, to pitch to a panel of independent industry judges, in the grand setting of Pinewood Studios boardroom. This is a nerve wracking experience for many of the burgeoning film makers. In some cases the young film makers have never pitched a film idea before. In the unique case of this competition candidates need to pitch an initial story idea and have to be prepared to be challenged on the plot or the way they see the story developing in order to win the competition. This year was my fifth year of being involved. The selection process is tough and being selected as one of the TOP 10 is a fantastic achievement. Having the opportunity to write about the top finalists I grow to know them a little so the finals day is an anxious one for all involved. What it means to be a TOP 10 FINALIST 1) Chance to profile yourself as a film maker 2) Gain experience as a film maker 3) Network with other film makers 4) Learn loads along the way by attending free masterclasses 5) Chance to refine and develop your story idea 6) Align yourself with industry professionals 7) Become a member of The Pitch family 8) Win a residential course in the Lake District 9) Have a trip to Pinewood 10) Gain loads of valuable feedback So to be a finalist in this competition is to be a winner! However there is only one ultimate winner who walks away with the top prize...