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Featured – Limetree PR
0161 210 5155 bridget@limetreepr.co.uk
Volunteers Week

Volunteers Week

WHY VOLUNTEER Starting my PR career in a busy press office for Centrica my manager at the time cajoled me into CIPR membership. (He was the Chair of Yorkshire and Lincolnshire group at the time).  I then spent a couple of years working in the Communications Team for Manchester Airport but due to a company restructuring I left to go freelance and have been an independent PR practitioner ever since. If I am honest, I joined the NW committee to find fellow PR colleagues and possible business opportunities.  I soon discovered that there were plenty of ways to get involved, meet other freelancers who I could collaborate with (some of whom have become lifelong friends) so that’s probably why I’m still volunteering eleven years later! Joining CIPR NorthWest committee I joined the committee after accepting a personal invitation from the secretary who thought it may be a good way of meeting other practitioners. Since then, I have engaged with the group in so many ways. Initially I immersed myself with event management by attending events and joined the PRide subgroup. I’ve carried out most activities including venue liaison, menu tasting, sponsor search, judging national Pride entries and presenting an award on stage on the night. I’ve enjoyed promoting entries and posting on our social media platforms and writing for the regional newsletter too. I initiated school liaison in my area and supported career days by promoting PR as a career option.  I’ve also mentored University PR students by offering work experience and delivering a guest lecture at MMU. I enjoy the comradery of the group, working as a team...
I won SILVER!

I won SILVER!

  Last week I had the honour of receiving a Silver award for Outstanding Independent Practitioner for the North West region at the CIPR Pride Awards 2017. I must admit it took a lot of courage to put myself forward but delighted I did now! The reaction from others has been unbelievable and to be recognised for my work in this way has been confidence boosting to say the least. Working as an independent practitioner can be a lonely scary place at times but I’ve always gained my support through various business networks and my CIPR colleagues. As a member of the CIPR and the North West committee I couldn’t have felt more proud of my profession and honoured to be part of such a wonderful evening. On entering the main room it was hard not to be impressed by the décor and exciting vibe in the air. Mr Wilson’s Second Liners, a vibrant dancing brass band marched around the room as guests found their seats further adding excitement to the atmosphere. Then there was a pub -style quiz to entertain everyone before hearing about Kids Can charity which was supported by a raffle. Of course the awards are meant to be the highlight of the evening but these were preceded by the announcement of the Special Recognition Award. Many of the PR community were affected by the Manchester terror attack in May but it was widely felt that the GMP communications team were at the frontline by supporting victims, families and the wider community. This was clearly felt by everyone in the room as they received their award...
Award Winner

Award Winner

    I’m so excited to share the good news that one of my clients, who I submitted for the Oldham Business Person of the Year, won in his category last Friday night! Being involved in each stage by researching, interviewing, drafting the content, copy checking and proof reading the application several times to perfect it in readiness for submission to the Oldham Business Awards; I think I was as anxious as Mike was. At each stage of the way, being shortlisted and reaching finalist stage was as nerve racking for me as it was for him! Attending the awards ceremony, listening to the announcements and watching others receive their awards I felt equally nervous. It was a privilege to be there to hear Mike’s name being announced! I felt as if I had won the award, I was that chuffed! Mike Braddock is CEO of PARFAS an integrated security monitoring company who provide installation services and operate their own Category 2 BS5797 approved alarm receiving centre operating 24/7, 365 days a year. What amazing PR for...
10 FINALISTS but only ONE winner!

10 FINALISTS but only ONE winner!

The final stages of The Pitch film competition sees 10 finalists being invited to Pinewood Studios for the weekend, to pitch to a panel of independent industry judges, in the grand setting of Pinewood Studios boardroom. This is a nerve wracking experience for many of the burgeoning film makers. In some cases the young film makers have never pitched a film idea before. In the unique case of this competition candidates need to pitch an initial story idea and have to be prepared to be challenged on the plot or the way they see the story developing in order to win the competition. This year was my fifth year of being involved. The selection process is tough and being selected as one of the TOP 10 is a fantastic achievement. Having the opportunity to write about the top finalists I grow to know them a little so the finals day is an anxious one for all involved. What it means to be a TOP 10 FINALIST 1) Chance to profile yourself as a film maker 2) Gain experience as a film maker 3) Network with other film makers 4) Learn loads along the way by attending free masterclasses 5) Chance to refine and develop your story idea 6) Align yourself with industry professionals 7) Become a member of The Pitch family 8) Win a residential course in the Lake District 9) Have a trip to Pinewood 10) Gain loads of valuable feedback So to be a finalist in this competition is to be a winner! However there is only one ultimate winner who walks away with the top prize...
Why Support A Careers Event?

Why Support A Careers Event?

An annual fixture in my diary now is to support a Careers/Options evening at my local high school but why do I go? In true 10 year anniversary style, here are 10 reasons:- 1) I’m a local business looking to support my local community 2) My children used to attend this school so I see it as a way of paying back 3) It gives me chance to profile my business to parents who accompany their children 4) Sometimes I’m supported by local university PR students who benefit from explaining what PR is! 5) It keeps me on my toes as I need to do something different each year 6) I challenge myself to be interactive – giving the students something to do when they visit my stand 7) I profile my professional organisation – the CIPR – with whom I am a member and North West committee member to. Membership reassures my clients that I adhere to a professional code of conduct 8) It’s a great opportunity to write content. Often the local newspaper photographer is invited to the event. Even if they aren’t I will write my own news release or write content for our website and share on social media too 9) I support the Positive Steps Careers Adviser based in the school whose role it is to talk to pupils about career opportunities and share local business and networking news with her 10) It broadens horizons. Many such events are represented by traditional career options whereas PR has such vast opportunities.  It’s a growing profession particularly with PR being a Chartered profession now AND guess what I had...
TODAY we have launched Limetree PR TV!

TODAY we have launched Limetree PR TV!

We’re very excited to announce that our channel has officially been launched! Weeks in production but 10 years in collecting the content; here we have the first in the 10-film series. Looking back, 10 years has taken us to lots of different places up and down the UK, from glamorous award ceremonies, interviewing celebrities to working on the side of an airport runway and inside a massive recycling plant. Working for clients such as :- Manchester Airport North West Ambulance Service Business Link Northwest Manchester Airport Fire Service NHS England NHS Wales Bible Society The Pitch Film competition Manchester Metropolitan University Global Renewables ….. To many SMEs and local businesses who need a helping hand with communications. Adapting to each business, organisation and project is what we are good at. We come in, hit the ground running and help you, to be better seen and heard in your marketplace. Our role can vary from supporting over stretched in-house teams to providing an outsourced PR department whilst integrating into your operational teams. Be it writing website content, producing marketing collateral, preparing news releases, building stakeholder relations and handling the media, planning and organising events to blog writing and social media we are here to fill the communications gap. Here we have our first film HOW DO YOU DO! Please feel free to like and share and look out for No 2 WINNING FRIENDS coming very...