0161 210 5155 bridget@limetreepr.co.uk

Communicating with Dyslexic people

If one in ten people in the population are dyslexic then the chances of employing someone with these difficulties is high and will be even higher when considering your customer base. Sometimes it is good to be reminded on how best to communicate with these audiences. Here are some tips on how best to engage them:- WRITING STYLE Use pictures and images instead of words Give words a visual emphasis with flowcharts and mind maps Use short simple sentences in direct style Avoid long sentences of explanation Use active rather than passive voice LAYOUT Align text to the left Preferable to use 1.5 line spacing Use bullet points or numbering like this rather than continuous prose FONT Use plain, evenly spaced font e.g. Sans Serif, Arial, Verdana, Tahoma, Century Gothic or Trebuchet tend to be much easier on the eye Use dark coloured text on a light background Use 12 – 14 point font size HEADINGS & EMPHASIS Italics can be confusing to read Try to avoid underlining text Keep to lower case text avoiding BLOCK capitals where possible By using bold text, text in boxes and borders around text makes things easier MEDIA Avoid using black type on white background Use cream or pastel shade backgrounds instead – these are much easier to read   When printing use paper which is thick enough to prevent other side showing...
GEEK or CREATIVE?

GEEK or CREATIVE?

Hackspace THOSE OF YOU WHO HAVE HEARD OF HACKSPACES will have an idea of what I’m talking about here. Others of you may be wondering what on earth I’m on about! Those of you who know me well will know that I’m not really technologically minded and not in the slightest bit interested in computer gaming or coding as long as my PC works, is all that bothers me! However if you start showing me pieces of craft work, sewing projects, baking and handmade projects I will start to get excited! Hack Oldham It was the imagination of Andy Powell from Caffeinated Projects who really helped to inspire me and enabled me to foresee the concept of the HackSpace working, and how the collaboration of different geeky and creative projects in one space, would work. I could visualise Andy’s dream and it was his infectious spirit that made me feel that this project was worthwhile and how I wanted to be a part of it. Hardcastle Street, Oldham Visiting the former bike repair shed at its first viewing, I must admit I did struggle with the concept, but seeing it develop and being there on the open day certainly pushed back my horizons! Even the leader of the council who had assisted in the property search was amazed at what he saw that day! Not an IT geek community completely, but one of creativity and technology, handmade and computer equipment in the same space. Some activities ‘got’ me and others didn’t! Independent Quarter Perfectly situated in the Independent Quarter of Oldham Town Centre its location couldn’t be more ideal. Now...
Spending time on a film set

Spending time on a film set

Recently I had the privilege of visiting the film set of Only Child. A gypsy community scene set on the old Talywain golf course in Aberyschan in South Wales. Only Child is the short film idea of Andy Toovey who was the winner of The Pitch film competition earlier this year. Director of his own company 2v studios in Pontypool, South Wales,  Andy is already an experienced film and video maker but this project is taking his career to a new level of directing. The competition prize includes amongst a whole host of other things the luxury of a director of photography, full production crew and cast; something he is certainly not used to! Not only challenging his writing skills, which at times were gruelling for him, but having to redraft and rewrite his story to refine the key aspects of his story, but directing and trusting a director of photography to the cinematic interpretation of his story was another key learning point for Andy. I was very excited to learn that a talented cast had been selected for Andy too. The two key characters Eva and Davro were awarded to Eva-Jane Willis, the South African born actress Humans and Julian Lewis Jones, Welsh actor famous in Wales for his role in Stella, fishing programmes and his appearances in Under Milk Wood (2015), Zero Dark Thirty (2012). Just visiting the set for a few hours I was staggered at the dedication and stamina of the whole team and so was Andy, I think. When I had a few moments to catch up with him he said: “I am blown away by the way everyone has worked so...
LET THERE BE LIGHT IN THE NIGHT AT THE MUSEUM

LET THERE BE LIGHT IN THE NIGHT AT THE MUSEUM

HACK OLDHAM will be setting Oldham Gallery alight this Thursday evening as it plans to fill the museum with coloured LED Throwies. Anyone is invited along to the free event to create their own light sculpture and contribute to the explosion of light created by 1000 LED lights in one evening. Part of a UK wide festival Museums at Night aims to encourage visitors to museums, galleries and heritage by opening its doors after hours and organising special events. Andy Powell, founder of Hack Oldham and owner of Caffeinated Projects, organising the event says, “We’ve been organising monthly computer clubs on Saturdays in Oldham Library for over a year now. These have been well received so we have been keen to do something with Gallery Oldham as well. When the opportunity came along between planned exhibitions we seized the chance to fill the gap with a light display.” Gallery Oldham’s Access and Interpretation Officer, Evad Ould-Okojie said, ”We hope this year’s Museums at Night will be bigger, better and brighter than before!” Ends For further details please contact Bridget Batty, Limetree Public Relations Ltd on 07771 870400 Notes to Editors MUSEUMS AT NIGHT Museums at Night is a UK wide festival held in museums, galleries and heritage sites Special events are usually organised after hours and often held near International Museum Day celebrated on 18 May every year since 1977.   LED THROWIES LED Throwies are an inexpensive way to add colour. A Throwie consists of a lithium battery, a 10mm diffused LED and a rare-earth magnet taped together.       HACK OLDHAM Hack Oldham is a community...
Career Support

Career Support

Anyone who knows me will know how keen I am to support the younger generation particularly if they have an interest in PR for a career. There are a number of ways in which I’ve been able to do this recently:- Taking a stand at my local High school on Careers/Options evening  Many children (and adults come to that matter) do not realise they could opt for a career in PR, what is involved, what subjects they need to study and what organisations they could work for with a PR qualification. Providing Manchester Metropolitan University Business School Public Relations Masters students with work experience Many years ago when I was a student I benefitted from work experience but more importantly a mentor to ask questions of and receive coaching from. Last year I was able to offer one of the business school students a significant amount of work experience. She was very keen, astute and very willing to get involved; she really benefited from the ‘hands-on’ experience equipping her with confidence and skills to sell herself to the first company who interviewed her days after graduating!...
CIPR Pride Award Finalist

CIPR Pride Award Finalist

Receiving recognition for a piece of work is always exciting and a real endorsement of a job well done. It’s also exciting for the client too to see their name in the spotlight too! There was no one more excited than me when the project submitted on behalf of the film competition Enter the Pitch was shortlisted in the Not for Profit category. Nervously on the awards night I was proud to be sat with some big teams and agencies competing for the title. Coming away as Finalist was enough recognition for me that the piece of work carried out for the competition was a job well done! Not just doubling the number of people entering the competition, gaining loads of media coverage, increased reach on social media and reaching further education film making courses and universities but receiving national recognition from the PR industry. I am proud to display the certificate on my office...