0161 210 5155 bridget@limetreepr.co.uk

Using Testimonials to Create Stories is Great PR!

Do you ask your clients and customers for a quote after you’ve done a great job for them? Do you actually use this testimonial to endorse a product or service and generate media stories? You may be wondering how that can be done? I use these customer quotes to build a story;  a testimonial on its own doesn’t give any context. By putting the testimonial into context and explaining the circumstances and benefits builds a great case study. This is a great way to get your message into the media as journalists love stories. As with any story these case studies have a beginning middle and end along with a quote to endorse it. Let me explain! When a customer buys from you, there will be buying for a reason.   They will have had a problem, needed a replacement or a solution to their problem or simply wanted to make a purchase because of your reputation. You will have provided a solution or a product that has solved that problem and as a result there will be lots of benefits and (hopefully) a happy customer. The information gathering steps:- Recognising the need Understanding the issues Providing a solution Identifying the Benefits Gaining a customer endorsement Go along and chat. Have an interview.   Snap some photos. Take a film clip, perhaps. Hey presto! You have all the makings of a case study! Now you can approach your chosen media and supply the case study. They will be much more likely to take your article if it comes with a case study. Give it a go or if you’d like some...

Providing the WOW Factor

  This is the seventh in the series of ‘Limetree PR Turns 10’. It’s all about event management and is filmed at the gorgeous George Street Chapel at an event I planned and organised. It’s a busy little film with lots going on! The key to a successful event is in the planning. Meticulous planning looks at every detail and is sure to include a WOW factor. Something which makes the event memorable. There’s lots of pictures of different events I’ve organised. Starting with the international launch of the fire training simulator for Manchester Airport Fire Service to opening recycling plants to organising shop openings, award ceremonies and conferences. If you read the newsletter from last month then the observant ones amongst you will notice it was filmed at the same location. You will see that everyone is having a great time due to the noise level! I make no apologies for this! This is real life, a small window into my working life! If you look closely you may even spot yourself or people that you know!...

Do you have an Identity Crisis?

    Sixth in the ‘Limetree PR Turns 10’ series is Identity Crisis? This film shares my thoughts on identity, logo and brand.  Your logo may be one of the first identifying features potential customers will spot relating to your company or organisation.  It says a lot about your brand and the way you use it; it may be the first impression people make of you on social media too. Making the film Identity Crisis was filmed in the beautifully restored George Street Chapel at the end of a networking event. You will notice that everyone is having a great time due to the noise level!  I make no apologies for this!  This is real life, a small window into the life of a PR professional! If you look closely you may spot people you know or even yourself! Thanking clients is great PR I have to make a special mention and say a big thank you to one of my clients Stephanie Doherty, Managing Director of CareMark, Oldham for being willing to share her...

Road to Hollywood

This month we are launching our fifth film ‘Road to Hollywood’. Yes, I really do work with people who land up going to Hollywood! That’s the prize for the top film maker who wins ‘The Pitch’ film competition each year. The winner has the opportunity to develop their short film idea, take it to Hollywood and gain feedback from industry professionals. I love working with such creative people. The themes and ideas they come up with sometimes are really enthralling. Watching them grow as people is such an exciting journey too. We love having the opportunity of getting to know them better and finding different ways of sharing their story. Not only do we work with film makers, following both their personal and script work development; we work with all clients who want their share of the limelight! Whether that is to source the right celebrity or figure-head for their project, campaign or event. We take away their stress and headaches to make all the arrangements allowing them to get on with their day job. After all that’s what we are good at and what we love doing! Well, who doesn’t love seeing their name in...

Where do you get your news from?

These days I gain most of my news from twitter. I love it!  It gives me the opportunity to scan headlines, click through to read fuller articles or watch video clips or news programmes. I often hear people say – “I just don’t get twitter”.  For me, it is a great platform for information. As a business owner though, wanting to share information about your products or services,it means you need to have plenty of links to share with your audience.  This is where PR comes in.  If you have PR in place then blogs, articles, testimonials, film clips and shareable stories can be prepared for you. Even better if they sit on your website, people click on the links and visit your...
Digging for Gold

Digging for Gold

This month we are launching our fourth film Digging for Gold. Who doesn’t want to find gold within their organisation? Sometimes it just needs another pair of eyes to find it though! I often find that people think they have something worth talking about but it’s only when we start digging around that we find true gold! These golden nuggets can make fantastic stories which can reap great rewards for you. So let us work with you to find the ideas, develop the stories and hit gold! If you’ve missed the other films don’t worry you can still watch them by clicking the links below? Why not subscribe to our You Tube channel so you’ll be first to watch the remaining titles as they get released. How do you do? Winning Friends...