0161 210 5155 bridget@limetreepr.co.uk
I won SILVER!

I won SILVER!

Last week I had the honour of receiving a Silver award for Outstanding Independent Practitioner for the North West region at the CIPR Pride Awards 2017. I must admit it took a lot of courage to put myself forward but delighted I did now! The reaction from others has been unbelievable and to be recognised for my work in this way has been confidence boosting to say the least. Working as an independent practitioner can be a lonely scary place at times but I’ve always gained my support through various business networks and my CIPR colleagues. As a member of the CIPR and the North West committee I couldn’t have felt more proud of my profession and honoured to be part of such a wonderful evening. On entering the main room it was hard not to be impressed by the décor and exciting vibe in the air. Mr Wilson’s Second Liners, a vibrant dancing brass band marched around the room as guests found their seats further adding excitement to the atmosphere. Then there was a pub -style quiz to entertain everyone before hearing about Kids Can charity which was supported by a raffle. Of course the awards are meant to be the highlight of the evening but these were preceded by the announcement of the Special Recognition Award. Many of the PR community were affected by the Manchester terror attack in May but it was widely felt that the GMP communications team were at the frontline by supporting victims, families and the wider community. This was clearly felt by everyone in the room as they received their award to...

Using Testimonials to Create Stories is Great PR!

Do you ask your clients and customers for a quote after you’ve done a great job for them? Do you actually use this testimonial to endorse a product or service and generate media stories? You may be wondering how that can be done? I use these customer quotes to build a story;  a testimonial on its own doesn’t give any context. By putting the testimonial into context and explaining the circumstances and benefits builds a great case study. This is a great way to get your message into the media as journalists love stories. As with any story these case studies have a beginning middle and end along with a quote to endorse it. Let me explain! When a customer buys from you, there will be buying for a reason.   They will have had a problem, needed a replacement or a solution to their problem or simply wanted to make a purchase because of your reputation. You will have provided a solution or a product that has solved that problem and as a result there will be lots of benefits and (hopefully) a happy customer. The information gathering steps:- Recognising the need Understanding the issues Providing a solution Identifying the Benefits Gaining a customer endorsement Go along and chat. Have an interview.   Snap some photos. Take a film clip, perhaps. Hey presto! You have all the makings of a case study! Now you can approach your chosen media and supply the case study. They will be much more likely to take your article if it comes with a case study. Give it a go or if you’d like some...

Providing the WOW Factor

  This is the seventh in the series of ‘Limetree PR Turns 10’. It’s all about event management and is filmed at the gorgeous George Street Chapel at an event I planned and organised. It’s a busy little film with lots going on! The key to a successful event is in the planning. Meticulous planning looks at every detail and is sure to include a WOW factor. Something which makes the event memorable. There’s lots of pictures of different events I’ve organised. Starting with the international launch of the fire training simulator for Manchester Airport Fire Service to opening recycling plants to organising shop openings, award ceremonies and conferences. If you read the newsletter from last month then the observant ones amongst you will notice it was filmed at the same location. You will see that everyone is having a great time due to the noise level! I make no apologies for this! This is real life, a small window into my working life! If you look closely you may even spot yourself or people that you know!...

Do you have an Identity Crisis?

    Sixth in the ‘Limetree PR Turns 10’ series is Identity Crisis? This film shares my thoughts on identity, logo and brand.  Your logo may be one of the first identifying features potential customers will spot relating to your company or organisation.  It says a lot about your brand and the way you use it; it may be the first impression people make of you on social media too. Making the film Identity Crisis was filmed in the beautifully restored George Street Chapel at the end of a networking event. You will notice that everyone is having a great time due to the noise level!  I make no apologies for this!  This is real life, a small window into the life of a PR professional! If you look closely you may spot people you know or even yourself! Thanking clients is great PR I have to make a special mention and say a big thank you to one of my clients Stephanie Doherty, Managing Director of CareMark, Oldham for being willing to share her...
I’ve been shortlisted for a PR Award!

I’ve been shortlisted for a PR Award!

I’ve been Shortlisted for CIPR Outstanding Independent Practitioner for the North West region. Woo! Hoo! I will be kept in suspense until November though, when the highly prestigious award ceremony will be held at The Principal Hotel in Manchester. It is a tense occasion when the great and the good of the PR world will be present, competing against each other for the top prizes. The CIPR North West region is one of the largest outside of London boasting a healthy membership and is a key region for PR activity outside of London. CIPR North West region includes the counties of Cumbria, Merseyside, Greater Manchester, Lancashire and Cheshire so be shortlisted amongst these is really exciting. CIPR Membership I joined the CIPR back in 2001, then 10 years later was voted onto the CIPR North West committee. One of my commitments on the committee is to encourage other PR companies, agencies and in-house practitioners to apply for the annual awards, of which there are numerous categories. I’m always on the lookout for competitions and encouraging my own clients to enter awards so this year I’ve submitted an entry myself and am through to the final! My submission will have been marked by a panel of independent judges outside the North West region with the shortlisting being announced on social media a few weeks later. Independent Practitioners provide great value I often say you don’t need to use a big city centre PR agency to gain the best PR support and this shortlisting is proof of that too! Being recognised as an award finalist or winner clearly demonstrates the value...

Road to Hollywood

This month we are launching our fifth film ‘Road to Hollywood’. Yes, I really do work with people who land up going to Hollywood! That’s the prize for the top film maker who wins ‘The Pitch’ film competition each year. The winner has the opportunity to develop their short film idea, take it to Hollywood and gain feedback from industry professionals. I love working with such creative people. The themes and ideas they come up with sometimes are really enthralling. Watching them grow as people is such an exciting journey too. We love having the opportunity of getting to know them better and finding different ways of sharing their story. Not only do we work with film makers, following both their personal and script work development; we work with all clients who want their share of the limelight! Whether that is to source the right celebrity or figure-head for their project, campaign or event. We take away their stress and headaches to make all the arrangements allowing them to get on with their day job. After all that’s what we are good at and what we love doing! Well, who doesn’t love seeing their name in...

Where do you get your news from?

These days I gain most of my news from twitter. I love it!  It gives me the opportunity to scan headlines, click through to read fuller articles or watch video clips or news programmes. I often hear people say – “I just don’t get twitter”.  For me, it is a great platform for information. As a business owner though, wanting to share information about your products or services,it means you need to have plenty of links to share with your audience.  This is where PR comes in.  If you have PR in place then blogs, articles, testimonials, film clips and shareable stories can be prepared for you. Even better if they sit on your website, people click on the links and visit your...
Award Winner

Award Winner

    I’m so excited to share the good news that one of my clients, who I submitted for the Oldham Business Person of the Year, won in his category last Friday night! Being involved in each stage by researching, interviewing, drafting the content, copy checking and proof reading the application several times to perfect it in readiness for submission to the Oldham Business Awards; I think I was as anxious as Mike was. At each stage of the way, being shortlisted and reaching finalist stage was as nerve racking for me as it was for him! Attending the awards ceremony, listening to the announcements and watching others receive their awards I felt equally nervous. It was a privilege to be there to hear Mike’s name being announced! I felt as if I had won the award, I was that chuffed! Mike Braddock is CEO of PARFAS an integrated security monitoring company who provide installation services and operate their own Category 2 BS5797 approved alarm receiving centre operating 24/7, 365 days a year. What amazing PR for...

NETWORKING

    Our latest film ‘Digging for Gold’ is set at a ‘Professional Oldham’ networking event inside the beautifully restored George Street Chapel which is now owned by Age UK and used as an events and heritage centre. It’s a busy little film with lots of activity in the background. You will see lots of chatting and networking going on behind me: people getting to know each another in a very informal and relaxed environment. I sit on the steering committee for Professional Oldham along with the Business Editor of our local newspaper, a solicitors firm, a care provider and Dr Kershaw’s Hospice. We each bring something different to the table when we plan, organise and evaluate the events. Primarily set up to plug a gap in the market locally, Professional Oldham provides a setting for professionals to network, proffer opportunities to refer work to each and discuss collaborative project ideas. I give my time voluntarily to this. You may ask why? For myself and Limetree PR it is a great way to raise the profile of our business as all the publicity material and articles mention our name. On this occasion at the chapel I sponsored the event which enabled me to really demonstrate what Limetree PR is all about; not only to those present on the evening, to everyone on Professional Oldham guest list, readers of the Oldham Chronicle, but to all our social media contacts too. It has also given us plenty to chat about on our Limetree PR social media channels too! What a fantastic PR opportunity for Limetree PR?!! When was the last time...
Digging for Gold

Digging for Gold

This month we are launching our fourth film Digging for Gold. Who doesn’t want to find gold within their organisation? Sometimes it just needs another pair of eyes to find it though! I often find that people think they have something worth talking about but it’s only when we start digging around that we find true gold! These golden nuggets can make fantastic stories which can reap great rewards for you. So let us work with you to find the ideas, develop the stories and hit gold! If you’ve missed the other films don’t worry you can still watch them by clicking the links below? Why not subscribe to our You Tube channel so you’ll be first to watch the remaining titles as they get released. How do you do? Winning Friends...