0161 210 5155 bridget@limetreepr.co.uk
10 FINALISTS but only ONE winner!

10 FINALISTS but only ONE winner!

The final stages of The Pitch film competition sees 10 finalists being invited to Pinewood Studios for the weekend, to pitch to a panel of independent industry judges, in the grand setting of Pinewood Studios boardroom. This is a nerve wracking experience for many of the burgeoning film makers. In some cases the young film makers have never pitched a film idea before. In the unique case of this competition candidates need to pitch an initial story idea and have to be prepared to be challenged on the plot or the way they see the story developing in order to win the competition. This year was my fifth year of being involved. The selection process is tough and being selected as one of the TOP 10 is a fantastic achievement. Having the opportunity to write about the top finalists I grow to know them a little so the finals day is an anxious one for all involved. What it means to be a TOP 10 FINALIST 1) Chance to profile yourself as a film maker 2) Gain experience as a film maker 3) Network with other film makers 4) Learn loads along the way by attending free masterclasses 5) Chance to refine and develop your story idea 6) Align yourself with industry professionals 7) Become a member of The Pitch family 8) Win a residential course in the Lake District 9) Have a trip to Pinewood 10) Gain loads of valuable feedback So to be a finalist in this competition is to be a winner! However there is only one ultimate winner who walks away with the top prize...
Why Support A Careers Event?

Why Support A Careers Event?

An annual fixture in my diary now is to support a Careers/Options evening at my local high school but why do I go? In true 10 year anniversary style, here are 10 reasons:- 1) I’m a local business looking to support my local community 2) My children used to attend this school so I see it as a way of paying back 3) It gives me chance to profile my business to parents who accompany their children 4) Sometimes I’m supported by local university PR students who benefit from explaining what PR is! 5) It keeps me on my toes as I need to do something different each year 6) I challenge myself to be interactive – giving the students something to do when they visit my stand 7) I profile my professional organisation – the CIPR – with whom I am a member and North West committee member to. Membership reassures my clients that I adhere to a professional code of conduct 8) It’s a great opportunity to write content. Often the local newspaper photographer is invited to the event. Even if they aren’t I will write my own news release or write content for our website and share on social media too 9) I support the Positive Steps Careers Adviser based in the school whose role it is to talk to pupils about career opportunities and share local business and networking news with her 10) It broadens horizons. Many such events are represented by traditional career options whereas PR has such vast opportunities.  It’s a growing profession particularly with PR being a Chartered profession now AND guess what I had...
TODAY we have launched Limetree PR TV!

TODAY we have launched Limetree PR TV!

We’re very excited to announce that our channel has officially been launched! Weeks in production but 10 years in collecting the content; here we have the first in the 10-film series. Looking back, 10 years has taken us to lots of different places up and down the UK, from glamorous award ceremonies, interviewing celebrities to working on the side of an airport runway and inside a massive recycling plant. Working for clients such as :- Manchester Airport North West Ambulance Service Business Link Northwest Manchester Airport Fire Service NHS England NHS Wales Bible Society The Pitch Film competition Manchester Metropolitan University Global Renewables ….. To many SMEs and local businesses who need a helping hand with communications. Adapting to each business, organisation and project is what we are good at. We come in, hit the ground running and help you, to be better seen and heard in your marketplace. Our role can vary from supporting over stretched in-house teams to providing an outsourced PR department whilst integrating into your operational teams. Be it writing website content, producing marketing collateral, preparing news releases, building stakeholder relations and handling the media, planning and organising events to blog writing and social media we are here to fill the communications gap. Here we have our first film HOW DO YOU DO! Please feel free to like and share and look out for No 2 WINNING FRIENDS coming very...
10 Reasons To Apply For Business Awards

10 Reasons To Apply For Business Awards

Having just pressed the send button for two entries into a local business awards competition for a client I thought I would share some thoughts about why it is good to get involved. Here are 10 reasons:-   1) Raises your profile (whether you are shortlisted or win there are opportunities along the way) There are lots of marketing and PR opportunities along the award submission journey so go for the ride!   2) Be recognised for your expertise Winning or being shortlisted for an award raises your reputation as a trusted expert in your field. You know you are experts, but being nominated for an award by someone else is independent praise for what you do. This counts for a lot when potential clients are checking out your products and services as they are more likely to be impressed by third party endorsement.   3) Gain 3rd party endorsement Your award submission will be judged by an independent panel of judges. They will be a panel of respected business leaders who will be assessing your business for the skills you present. 3 rd party endorsement is really powerful.   4) Allows you to review and take stock We all know that life takes over and we carry on working and doing but this allows us to stop and think. It forces you to set targets and objectives and makes you think about how you have delivered against them which can really assist in future planning of the business.   5) Sets you apart from your competition I’m sure other competitors will be applying but there will be plenty...
Limetree Public Relations got off to a blazing start. Demonstrating various fire  training scenarios required meticulous event planning and it paid off as the event  attracted huge media attention.

Limetree Public Relations got off to a blazing start. Demonstrating various fire training scenarios required meticulous event planning and it paid off as the event attracted huge media attention.

Feeling raw from redundancy but with bags of PR experience gathered from the corporate world Bridget took a huge step into the unknown as set up Limetree Public Relations in autumn 2006. Having gained all her experience through working for British Gas, Centrica and Manchester Airport she felt well equipped to take on her own clients. Limetree PR launched into business taking on an international launch event from associated with her previous employer Manchester Airport. Organising an event with Manchester Airport Fire Service and Simulation Terrs got the company off to a blazing start. Demonstrating various fire training scenarios attracted huge media attention and meticulous event planning. In the early days Event Planning was the main stay of the business planning the events calendar for Business Link North West, a 6 month roadshow across the regions for business owners and their AGM events kept me furnished with new contacts. Co-ordinating opening events for two Waste Recovery Plants both at short notice required detailed event management and supplier co-ordination. Media Relations is just one of the challenges on such high profile occasions. Needless to say the launch of a Jamaican Patios New Testament Bible appealed to the media and required multi interviews across the country. One of my favourite clients has been The Pitch film competition. A regular client who I have supported at key points in the competition calendar. I have loved working with budding film makers and following their story through to the finished film, living the highs and lows of emotions with them. I’ve maintained membership with Chartered Institute of Public Relations and have been a member of the North West committee for the last six years. Professional development is important to me...
Community Engagement through Volunteering

Community Engagement through Volunteering

It was National Volunteers Week, last week – did you know? Many of us volunteer our time without thinking about it. We might sit on a committee. We might support our children’s schools through PTA, school trips or we might help out at the local swimming club or support the music centre with fundraising or serve food at an older people’s luncheon club but how many of you volunteer through work? Volunteers Weeks is an annual celebration of the fantastic contribution millions of volunteers make across the UK and takes place between 1 – 12 June. Many businesses recognise the benefits it gives by allowing their staff to contribute to their local community. You may be wondering how this can be? Here are some key benefits:- Supporting local projects can really raise the profile of your business It gives your staff a really sense of achievement Staff can feel really empowered Sponsoring projects financially can really set you apart from your competitors By providing time for your staff to contribute can be a real team boost or even provide a team building activity Volunteering can provide you with some great news stories to help spread the word about your organisation In my local community of Oldham I am working with Chadderton Together (a local community group set up as an umbrella organisation of various smaller community groups). They have been allocated budget from the local council to campaign against the closure of Foxdenton Hall in Chadderton. Foxdenton is a Grade II* listed building sat in beautiful parkland which has been closed to the public for over 4 years. The...

Communicating with Dyslexic people

If one in ten people in the population are dyslexic then the chances of employing someone with these difficulties is high and will be even higher when considering your customer base. Sometimes it is good to be reminded on how best to communicate with these audiences. Here are some tips on how best to engage them:- WRITING STYLE Use pictures and images instead of words Give words a visual emphasis with flowcharts and mind maps Use short simple sentences in direct style Avoid long sentences of explanation Use active rather than passive voice LAYOUT Align text to the left Preferable to use 1.5 line spacing Use bullet points or numbering like this rather than continuous prose FONT Use plain, evenly spaced font e.g. Sans Serif, Arial, Verdana, Tahoma, Century Gothic or Trebuchet tend to be much easier on the eye Use dark coloured text on a light background Use 12 – 14 point font size HEADINGS & EMPHASIS Italics can be confusing to read Try to avoid underlining text Keep to lower case text avoiding BLOCK capitals where possible By using bold text, text in boxes and borders around text makes things easier MEDIA Avoid using black type on white background Use cream or pastel shade backgrounds instead – these are much easier to read   When printing use paper which is thick enough to prevent other side showing...
How Dyslexia Aware are you?

How Dyslexia Aware are you?

HOW DYSLEXIA-AWARE ARE YOU? Dyslexia Awareness Week is this week. The week when the British Dyslexia Association highlights the difficulties that dyslexic people face every day. The aim of the week is to debunk the myth that dyslexic people just have difficulties with reading and spelling. It’s also about raising awareness of the other difficulties dyslexic people face such as poor short term memory, difficulties with Maths, poor organisational skills but not forgetting the strengths that dyslexia can bring too. This year their campaign is called ‘Making Sense of Dyslexia’. There is a common misconception that dyslexics jumble up their words and are poor at spelling. Having discovered for myself, through my daughter, dyslexics develop clever coping strategies. Many invent clever ways to disguise and deviate from their weaknesses. Considering that 1 in 10 of the population are dyslexic it’s challenging to think how dyslexia friendly many forms of communications are? I thought I’d share some tips:- When producing fliers, posters, newsletters keep the typeface simple. Don’t show off by using different typefaces. Use illustrations and photographs to reinforce your points. When printing double sided, use quality paper. Documents printed off on cheap paper can prove difficult to read. Use pastel coloured paper – this is often easier to read than stark white paper? Consider the layout of text. Using a list of points is easier than continuous prose? Provide video and audio facilities where appropriate. Dyslexia seems to be difficult to identify in the education system. There’s also a lack of specialist teachers to deliver the style of teaching which enables learning therefore many pupils are leaving school...
GEEK or CREATIVE?

GEEK or CREATIVE?

Hackspace THOSE OF YOU WHO HAVE HEARD OF HACKSPACES will have an idea of what I’m talking about here. Others of you may be wondering what on earth I’m on about! Those of you who know me well will know that I’m not really technologically minded and not in the slightest bit interested in computer gaming or coding as long as my PC works, is all that bothers me! However if you start showing me pieces of craft work, sewing projects, baking and handmade projects I will start to get excited! Hack Oldham It was the imagination of Andy Powell from Caffeinated Projects who really helped to inspire me and enabled me to foresee the concept of the HackSpace working, and how the collaboration of different geeky and creative projects in one space, would work. I could visualise Andy’s dream and it was his infectious spirit that made me feel that this project was worthwhile and how I wanted to be a part of it. Hardcastle Street, Oldham Visiting the former bike repair shed at its first viewing, I must admit I did struggle with the concept, but seeing it develop and being there on the open day certainly pushed back my horizons! Even the leader of the council who had assisted in the property search was amazed at what he saw that day! Not an IT geek community completely, but one of creativity and technology, handmade and computer equipment in the same space. Some activities ‘got’ me and others didn’t! Independent Quarter Perfectly situated in the Independent Quarter of Oldham Town Centre its location couldn’t be more ideal. Now...
Spending time on a film set

Spending time on a film set

Recently I had the privilege of visiting the film set of Only Child. A gypsy community scene set on the old Talywain golf course in Aberyschan in South Wales. Only Child is the short film idea of Andy Toovey who was the winner of The Pitch film competition earlier this year. Director of his own company 2v studios in Pontypool, South Wales,  Andy is already an experienced film and video maker but this project is taking his career to a new level of directing. The competition prize includes amongst a whole host of other things the luxury of a director of photography, full production crew and cast; something he is certainly not used to! Not only challenging his writing skills, which at times were gruelling for him, but having to redraft and rewrite his story to refine the key aspects of his story, but directing and trusting a director of photography to the cinematic interpretation of his story was another key learning point for Andy. I was very excited to learn that a talented cast had been selected for Andy too. The two key characters Eva and Davro were awarded to Eva-Jane Willis, the South African born actress Humans and Julian Lewis Jones, Welsh actor famous in Wales for his role in Stella, fishing programmes and his appearances in Under Milk Wood (2015), Zero Dark Thirty (2012). Just visiting the set for a few hours I was staggered at the dedication and stamina of the whole team and so was Andy, I think. When I had a few moments to catch up with him he said: “I am blown away by the way everyone has worked so...